Ford First Responder Discount

Kool Ford First Responder Discount

Ford First Responder Appreciation Program Benefits

We give kudos to those who honor, protect, and serve our nation. Here at your Keller Ford dealership, we offer a First Responder Appreciation program for qualified professionals who go above and beyond to safeguard the Eastern Shore of Virginia. Our gratified team is thrilled to help you and your family receive these benefits. Visit Kool Ford today to check your eligibility.


All active members of an eligible First Responder Associations, along with family members of active members, may qualify for our Ford First Responders certificate. All eligible members will receive $500 toward a new 2019 or 2020 Ford Ranger or Ford Super Duty model. For all other cars, trucks, and SUV models, we’ll present to you $500 toward your purchase or lease. There is a limit of 5 vehicles per family, and this Ford First Responder Program is only available to U.S. residents. We welcome all active member First Responders to come and receive your discount and get behind the wheel of your new Ford vehicle today. Here at your Keller Ford dealership, we immensely appreciate your services and are proud to offer you a Ford First Responder discount as a way to say thank you!


Eligible Occupations that qualify for Ford First Responder Discount:


  • 911 Dispatchers

  • Police

  • Police Officer

  • Sheriff/Sheriff's Deputy

  • Correctional Officer

  • State Trooper

  • Federal Law Enforcement Officer

(Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)

  • Fire Department

  • Career Firefighter

  • Volunteer Firefighter

  • EMT

  • EMT

  • Paramedic


*This excludes the Focus RS, Ford GT, Mustang Shelby® GT350, Mustang Shelby® GT350R, Mustang BULLITT, F-150 Raptor and may not combine other commercial or private offers.

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